Western Australian based bikini brand Ete Swimwear fell into our lives like many good things have - through instagram. I was deep in the 'gram one day when one of their gorgeous bikini designs with lacy detailing fell under one of my frantic thumb taps. Since then, I have been following the brands journey and seeing increasingly must-haveof her beautiful swimwear brand develop - most recently, joining her on an epic Summer Giveaway (You can enter to win here, competition ends this Sunday so skip to it!) We caught up with Jess and heard a little more about her life in Western Australia and how Ete Swimwear came to be.
Hey Jess! before we get the good stuff, can you tell us a little bit about you and what you get up to Monday – Friday?
I am Jess, the owner and founder of Ete Swimwear, an Australian Swimwear label. Monday to Friday I am working full time in the business, no day is ever the same and its always busy! I am currently doing most things in the business, I have some people who help me out here and there but mostly I run everything from orders to marketing, designing and so much more.
Cool, where abouts do you currently live?
Currently I am based in Perth, Western Australia.
Beautiful. I havn’t explored much around there but can’t wait to one day! If we only had 1 night in your neck of the woods, where would you be taking us for a killer breakfast date?
That’s a tough one, there are so many good places for brunch but definitely somewhere along the coast. There are so many amazing and healthy cafes along the beach to choose from and once you’re done eating you can head down to the beach! Top areas would be Scarborough, Freemantle or Cottesloe beaches.
And after that… where would you send us to for your favorite local beach?
My Favourite beach would have to be all of Rottnest Island. It is just a short 30-minute ferry ride from the mainland and has the whitest sand and turquoise waters you will ever see. It is perfect to spend a day exploring the island on your push bike, discovering new beaches along the way.
Now, we’ve decided to stay for 5 days. We have a van. And a tent. Where should we go?
Western Australia is one of those places you really need to explore so it’s a good thing you have your van organized! South of Perth is where you will find the wine region in Margaret River it has beautiful beaches, wineries and its so peaceful. North of Perth is where the weather heats up and all along the coast are beautiful beaches to visit and really get a sense of the ‘outback’ with red dust everywhere.
Other than what you just described to us, where’s your (next) favourite spot to head away to on a long weekend?
Bali is just a short plane ride from Perth too, just 3 hours so it is great for a long weekend trip!
Sounds amazing! Now we know you design some pretty beautiful Swimwear, can you tell us a little bit about what inspired you to start your brand and how it came to fruition?
I have always loved the beach and summer lifestyle and noticed a gap in the market where I couldn’t find beautiful swimwear with colourful prints and pretty details. So in February 2016 I launched Ete Swimwear. With a business and marketing degree plus having worked in digital marketing behind me, I was able to launch my ecommerce business with no external help. It was a lot of work and still is, but I wouldn’t trade it for anything. It is so rewarding to hear customers so happy and loving their new swimwear.
We love your recent collaboration that you did with Swedish babe Matilda Djerf! How did that come about?
We have been working with Matilda for quite a while now and we had built a friendship with her over the past year. We got chatting and came up with the idea to collaborate on a collection together and it was amazing!
What makes ETE different from other swimwear brands on the market, whats your unique spicy flavor?
Ete Swimwear was made for the Feminine Adventurers. I wanted to create a brand and swimwear that can help girls feel their most confident and that they can tackle the world whilst wearing our designs. I also wanted to create something different to what was seen in the market, and stay true to our feminine designs and unique hand painted prints.
Where is the best beach you have ever taken ETE to?
Some of the best beaches we have been to would have to be Fiji, it is such a beautiful place to visit and the people are so friendly!
Amazing. I’m a huge beach fan and would love to visit there one day!
Photos Courtesy of ETE Swimwear & Matilda Djerf & Freddy Photos.
Thanks for chatting Jess, I look forward to watching the ETE journey continue x
Our necklaces come in a variety of lengths from 15" (Petites & almost a Choker length) to 23". Our 15", 16" and 18" length necklaces all come in our Fine Chain with the 20" and 23" length chains in our 'Everyday' Chain which is slightly heavier in weight. All items in the La Luna Rose shop clearly label the length of the chain used for that design. Unless otherwise stated, all necklaces are adjustable by 1"/2.5cm in length. Below is a diagram of how our chain lengths sit on a body. If you have a large breast area, you may find that the 23" length chain sits in between your boobs...a good thing or bad, I'm not sure, that's up to you!
|CHARITY & SALLY T-SHIRT MEASUREMENTS||SMALL (Size 6-10)||MEDIUM (Size 10-14||LARGE (Size 14-16)|
It is important to note that different countries have different sizing methods.
Most of the world goes by number sizing which is the easiest and most accurate.
Because we sell our jewellery all over the world, we have decided to stick with number sizing and have put together the below chart to help you out. The most common size for ladies is a size 7 and size 10 for man. If you are unsure of your size you can measure the inner diameter of one of your own rings and refer to the below measurements.
Feel free to email us at email@example.com if you have any further issues.
Please also note that if you are ordering a wide band ring, its usually a good idea to go up a size.
Size 6 = Ring Sizes L, M, N. Inner Diameter measures 16.5mm
Size 7 = Ring Sizes N, O, P. Inner Diameter measures 17.3mm
Size 8 = Ring Sizes P, Q, R. Inner Diameter measures 18.1mm
Size 9 = Ring Sizes R, S, T. Inner Diameter measures 18.9mm
If you require a ring in a different size in any of the designs offered, please send us an email here and we will see what our clever silversmiths can do for you.
La Luna Rose chain bracelets fit much like the beaded bracelets with an adjustable clasp. Therefore they have two/three size options for you. They sit at a total circumference of approx 15cm & 17.5cm
LA LUNA ROSE PETITES SIZING
Petites Bracelets - We have a number of options for our bracelets for little girls - they're our top seller and little girls just love them! Our Beaded tassel bracelets have an adjustable sizing system and comfortably fit a little girl from aged 3 - 14. Girls 14 and upwards are recommended to fit our Adults collection however if they have small wrists they will still fit the Petites range. To measure a little girls wrist, please wrap a piece around their wrist with 2 fingers underneath. Mark the paper, and lay flat to measure with a ruler.
Our Petites Sideshow Sally Bracelets are adjustable in length and open up to 18cm in circumference. If you don't have a direct wrist to measure, this bracelet system is almost fail safe and accommodates almost all wrist sizes.
Our Petites Sunday Sandy Bracelets measure 12cm in length with 3 options of length within the clasp system.
Our La Luna Fiesta Bracelets measure 14cm in length/circumference and all have the ability to have any of our La Luna Rose charms added to them.
Our Petites Chain Bracelets measure 15cm in length with an smaller loop at 12.5cm. If you need larger, feel free to order an adults size.
Petites Rings - Our Petites range also offers rings for little girls. Please measure your childs finger first to ensure you are ordering the correct size. We would recommend a size 3.5 for girls 6-8 and a size 4.5 for girls 8-13 and a size 5-6 for 14-17year olds. However - every finger and body is different! Any questions, just send us and email here and we would be happy to help.
Petites Necklaces - Our La Luna Rose Fine Chain Necklace measure 15" in length with an extra size loop at 14". Our La Luna Fiesta Necklaces measure 34cm in length and all have the ability to have any of our La Luna Rose charms added to them.
If you require any other sizes for any of our items, please just let us know and we will see what we can whip up for you! You can contact us here.