Western Australian based bikini brand Ete Swimwear fell into our lives like many good things have - through instagram. I was deep in the 'gram one day when one of their gorgeous bikini designs with lacy detailing fell under one of my frantic thumb taps. Since then, I have been following the brands journey and seeing increasingly must-haveof her beautiful swimwear brand develop - most recently, joining her on an epic Summer Giveaway (You can enter to win here, competition ends this Sunday so skip to it!) We caught up with Jess and heard a little more about her life in Western Australia and how Ete Swimwear came to be.
Hey Jess! before we get the good stuff, can you tell us a little bit about you and what you get up to Monday – Friday?
I am Jess, the owner and founder of Ete Swimwear, an Australian Swimwear label. Monday to Friday I am working full time in the business, no day is ever the same and its always busy! I am currently doing most things in the business, I have some people who help me out here and there but mostly I run everything from orders to marketing, designing and so much more.
Cool, where abouts do you currently live?
Currently I am based in Perth, Western Australia.
Beautiful. I havn’t explored much around there but can’t wait to one day! If we only had 1 night in your neck of the woods, where would you be taking us for a killer breakfast date?
That’s a tough one, there are so many good places for brunch but definitely somewhere along the coast. There are so many amazing and healthy cafes along the beach to choose from and once you’re done eating you can head down to the beach! Top areas would be Scarborough, Freemantle or Cottesloe beaches.
And after that… where would you send us to for your favorite local beach?
My Favourite beach would have to be all of Rottnest Island. It is just a short 30-minute ferry ride from the mainland and has the whitest sand and turquoise waters you will ever see. It is perfect to spend a day exploring the island on your push bike, discovering new beaches along the way.
Now, we’ve decided to stay for 5 days. We have a van. And a tent. Where should we go?
Western Australia is one of those places you really need to explore so it’s a good thing you have your van organized! South of Perth is where you will find the wine region in Margaret River it has beautiful beaches, wineries and its so peaceful. North of Perth is where the weather heats up and all along the coast are beautiful beaches to visit and really get a sense of the ‘outback’ with red dust everywhere.
Other than what you just described to us, where’s your (next) favourite spot to head away to on a long weekend?
Bali is just a short plane ride from Perth too, just 3 hours so it is great for a long weekend trip!
Sounds amazing! Now we know you design some pretty beautiful Swimwear, can you tell us a little bit about what inspired you to start your brand and how it came to fruition?
I have always loved the beach and summer lifestyle and noticed a gap in the market where I couldn’t find beautiful swimwear with colourful prints and pretty details. So in February 2016 I launched Ete Swimwear. With a business and marketing degree plus having worked in digital marketing behind me, I was able to launch my ecommerce business with no external help. It was a lot of work and still is, but I wouldn’t trade it for anything. It is so rewarding to hear customers so happy and loving their new swimwear.
We love your recent collaboration that you did with Swedish babe Matilda Djerf! How did that come about?
We have been working with Matilda for quite a while now and we had built a friendship with her over the past year. We got chatting and came up with the idea to collaborate on a collection together and it was amazing!
What makes ETE different from other swimwear brands on the market, whats your unique spicy flavor?
Ete Swimwear was made for the Feminine Adventurers. I wanted to create a brand and swimwear that can help girls feel their most confident and that they can tackle the world whilst wearing our designs. I also wanted to create something different to what was seen in the market, and stay true to our feminine designs and unique hand painted prints.
Where is the best beach you have ever taken ETE to?
Some of the best beaches we have been to would have to be Fiji, it is such a beautiful place to visit and the people are so friendly!
Amazing. I’m a huge beach fan and would love to visit there one day!
Photos Courtesy of ETE Swimwear & Matilda Djerf & Freddy Photos.
Thanks for chatting Jess, I look forward to watching the ETE journey continue x
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At Luna & Rose, we truly believe sharing inspiration, tips and tricks is the best way to evolve on our journey to sustainability. Learning from each other is an endless source to progress and we've definitely learned a lot while reading Anita Vandyke'sA Zero Waste Life: in thirty days. We caught up with her to learn more about the author behind the book and loved every second!
Our latest print collaboration with our favourite beach-babe Goldfish Kiss has landed and we couldn't be more excited to share it with you guys. After such huge success with our previous collaborations with Rebekah, we have been working on these new designs and 2 new prints for the past 9 months. Offering 2 prints across a range of pieces including hats, sandals, Shirts, scarves and a wallet, we hope this collection brings some sunshine into your days ahead x
We've been inspired by MATE for many years and now, and we couldn't keep going without introducing them to you! Their classic, timeless, cosy clothes are definitely an essential in our wardrobe, especially while we're staying home right now. Made sustainably in Los Angeles with non-toxic, natural and certified organic materials, there's nothing not to love about this brand.
Our necklaces come in a variety of lengths from 18" to 23". Our 18" chain necklace is made from our Fine Chain with the 20" and 23" length chains in our 'Everyday' Chain. These are the same chain design, just slightly heavier in weight for the longer lengths. For a rough guide (as we all have different, amazing bodies) the 23" chain sits around or just above your nipple line...
We're big fans of layering necklaces and I'm pretty sure you are too. All of our chains are adjustable in length by 2" to make sure you can style your layers to perfection and mix them up with other pieces in your jewellery wardrobe.
Although all necklaces are adjustable, for the perfect layered look we suggest that you purchase your necklaces on different length chains. This way you get to see the beauty of both pendants and there's less chance of scratching! We also personally like wearing the smallest pendant on the shorter length and the larger heavier pendants longer. That's just our personal choice though, we're all awesome & individual humans and ultimately you get to decide how you style your pieces!
Below is a little guide of some of our favourite pieces layered and their lengths:
|CHARITY & SALLY T-SHIRT MEASUREMENTS||SMALL (Size 6-10)||MEDIUM (Size 10-14||LARGE (Size 14-16)|
It is important to note that different countries have different sizing methods.
Most of the world goes by number sizing which is the easiest and most accurate.
Because we sell our jewellery all over the world, we have decided to stick with number sizing and have put together the below chart to help you out. The most common size for ladies is a size 7 and size 10 for man. If you are unsure of your size you can measure the inner diameter of one of your own rings and refer to the below measurements.
Feel free to email us at firstname.lastname@example.org if you have any further issues.
Please also note that if you are ordering a wide band ring, its usually a good idea to go up a size.
Size 6 = Ring Sizes L, M, N. Inner Diameter measures 16.5mm
Size 7 = Ring Sizes N, O, P. Inner Diameter measures 17.3mm
Size 8 = Ring Sizes P, Q, R. Inner Diameter measures 18.1mm
Size 9 = Ring Sizes R, S, T. Inner Diameter measures 18.9mm
If you require a ring in a different size in any of the designs offered, please send us an email here and we will see what our clever silversmiths can do for you.
Luna & Rose chain bracelets also have a 2" adjustable chain length with a clasp. Therefore they have two/three size options for you. They sit at a total circumference of approx 16cm & 17.5cm
If you require any other sizes for any of our items, please just let us know and we will see what we can whip up for you! You can contact us here.